📜 Terms of Service

Last updated: 13 July 2026

These Terms of Service (“Terms”) govern your access to and use of PAVE Business, including the PAVE Business mobile application, website, business dashboard, subscription services, reward drops, offers, promotions, analytics and related services operated by ARTEX STUDIOS LTD.

By creating a PAVE Business account, purchasing a subscription or otherwise using PAVE Business, you agree to these Terms.

🏢 1. About us

PAVE Business is operated by:

ARTEX STUDIOS LTD Company number: 17223348 Registered office: 150B Bridge Street, Wye, Ashford, England, TN25 5DP Email: info@artex-studios.com

In these Terms, “PAVE”, “we”, “us” and “our” refer to ARTEX STUDIOS LTD.

✅ 2. Eligibility and authority

You may only create and operate a PAVE Business account if:

you are at least 18 years old;
you are legally capable of entering into a binding agreement;
you own, operate, manage or are authorised to represent the relevant business; and
your use of PAVE Business complies with all laws and regulations applicable to your business.

By creating an account on behalf of a company, partnership, organisation or other business, you confirm that you have authority to bind that business to these Terms.

👤 3. Business accounts

You are responsible for:

providing complete, accurate and current account information;
keeping your login credentials secure;
all activity carried out through your account;
ensuring that only authorised people access your account; and
promptly notifying us if you believe your account has been accessed without permission.

You must not impersonate another business, create an account for a business without authority or provide false or misleading information.

We may request reasonable evidence confirming your identity, your authority to represent the business or the existence and location of the business.

📍 4. Business information and location

You are responsible for the accuracy of all information displayed through PAVE, including your:

business name;
business category;
address and map location;
opening hours;
contact information;
description;
website;
logos, photographs and other media; and
reward or promotion details.

You must promptly update this information when it changes.

You must not place your business or a reward at a false, inaccurate, unsafe or misleading location. You must have the legal right to operate from, promote or direct users to any location you submit.

PAVE may adjust, remove or temporarily hide a location where we reasonably believe it is inaccurate, unsafe, misleading or contrary to these Terms.

💎 5. Reward drops, offers and promotions

PAVE Business allows businesses to publish rewards, drops, offers and promotions that may be displayed to PAVE users.

You are solely responsible for every reward or offer you publish, including:

its description and accuracy;
its legality;
its availability;
any eligibility criteria;
opening and redemption times;
stock or quantity limits;
geographical restrictions;
expiry dates;
fulfilment and redemption;
applicable taxes; and
compliance with advertising, consumer-protection and promotional laws.

A reward must clearly describe what the consumer will receive and any material conditions or restrictions.

You must not publish a reward that is deceptive, unavailable, impossible to redeem, materially different from its description or designed to lure consumers to a location under false pretences.

🎁 6. Availability and fulfilment of rewards

You are responsible for maintaining sufficient availability to fulfil rewards you publish.

Where availability is limited, you must clearly disclose the limit. Unless otherwise stated in the offer, rewards may be available on a first-come, first-served basis.

You must honour a valid reward claimed in accordance with the conditions displayed when it was claimed, unless:

the claim is fraudulent;
the user does not meet clearly disclosed eligibility conditions;
fulfilment would be unlawful;
fulfilment would create a genuine safety risk; or
an obvious technical error caused the reward to be issued incorrectly.

You must not refuse a valid redemption arbitrarily or impose new material conditions after a consumer has claimed a reward.

Any disagreement concerning the quality, supply, redemption or fulfilment of a reward is primarily between your business and the consumer.

PAVE provides the technology through which rewards are displayed and discovered but is not the supplier of the underlying goods or services.

🚨 7. Misleading, fraudulent or unsafe offers

You must not use PAVE to publish or promote:

false, deceptive or misleading offers;
counterfeit or unauthorised goods;
illegal goods or services;
unsafe activities or locations;
fraudulent promotions;
pyramid schemes, scams or deceptive financial opportunities;
rewards requiring undisclosed payments;
discriminatory offers that breach applicable law; or
content intended to manipulate, intimidate or harm users.

We may remove or suspend an offer immediately where we reasonably believe it creates a legal, safety, fraud or reputational risk.

🖼️ 8. Business content and intellectual property

“Business Content” means any logo, trade mark, photograph, video, text, description, artwork, reward information or other material you upload, submit or make available through PAVE Business.

You retain ownership of your Business Content.

You confirm that:

you own the Business Content or have all necessary permissions to use it;
its use on PAVE does not infringe any third-party rights;
it is accurate and lawful;
any people shown in photographs or videos have provided any necessary consent; and
you have obtained any required licences for music, images, trade marks or other protected material.

You grant ARTEX STUDIOS LTD a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, format, adapt, display, distribute and communicate your Business Content solely for the purposes of operating, marketing and improving PAVE and displaying your business, rewards and promotions to users.

This licence continues for as long as the relevant content is available through PAVE and for a reasonable period afterwards for backups, legal compliance and internal records.

You may remove or replace Business Content through the available account controls. Removal may not immediately delete material from backups or previously generated records.

©️ 9. PAVE intellectual property

PAVE and its software, branding, designs, maps, interfaces, graphics, databases, systems and other content are owned by or licensed to ARTEX STUDIOS LTD.

These Terms give you a limited, non-exclusive, non-transferable and revocable right to use PAVE Business for your legitimate internal business purposes.

You must not:

copy, resell or commercially exploit PAVE itself;
reverse engineer or attempt to extract its source code, except where the law expressly permits;
use PAVE branding without permission;
scrape or systematically extract platform data;
create an unauthorised competing database or service using PAVE data; or
remove copyright, trade mark or ownership notices.

💳 10. Subscriptions and billing

Some PAVE Business features require a paid subscription.

The available subscription plans, billing period, price, included functionality and any introductory offer will be displayed before purchase.

For App Store subscription disclosures, the relevant public information is:

Subscription title: PAVE Business Monthly;
Subscription length: monthly;
Price: the current storefront price and billing period are displayed in the app and Apple purchase confirmation. The UK price is currently £29 per month and should be updated here if the UK App Store price changes;
Privacy Policy: https://pave.artex-studios.com/business/privacy.
Terms: https://pave.artex-studios.com/business/terms.

Where a subscription is purchased through Apple’s App Store:

payment is charged to your Apple Account when the purchase is confirmed;
the subscription automatically renews unless auto-renewal is turned off before the end of the current subscription period;
your Apple Account will be charged for renewal in accordance with the price and billing period shown by Apple;
prices may vary by country, currency, tax treatment and App Store storefront; and
Apple processes the payment and maintains the relevant billing record.

Your subscription provides access to the features associated with the selected plan during the active subscription period.

We may change the features included in a plan as PAVE develops, provided that we do not materially remove paid access during an already-paid subscription period without an appropriate remedy.

🔄 11. Managing and cancelling an Apple subscription

Subscriptions purchased through Apple must be managed through your Apple Account or the App Store subscription-management settings.

Deleting the PAVE Business app or deleting your PAVE Business account does not automatically cancel an Apple subscription.

Cancellation prevents future renewal but ordinarily does not immediately end access. Unless Apple states otherwise, you may continue using the subscribed features until the end of the current paid subscription period.

ARTEX STUDIOS LTD cannot directly cancel an Apple-managed subscription on your behalf.

♻️ 12. Restore Purchases

Where supported, you may use the Restore Purchases function in PAVE Business to restore an eligible subscription previously purchased using the same Apple Account.

Restoring a purchase does not create a new charge.

Restoration depends on the purchase information made available by Apple. You may need to be signed into the Apple Account originally used for the purchase.

💸 13. Refunds

Payments purchased through Apple are processed by Apple and are subject to Apple’s applicable payment and refund policies.

Requests for refunds relating to App Store purchases must normally be submitted to Apple.

ARTEX STUDIOS LTD does not control whether Apple approves a refund and cannot issue a refund directly for a transaction processed exclusively by Apple.

Nothing in these Terms removes any statutory refund, cancellation or other rights that cannot legally be excluded.

📊 14. Analytics and consumer privacy

PAVE Business may provide aggregated or summarised information about reward performance, such as:

impressions;
views;
claims;
redemptions;
engagement;
timing;
approximate location activity; and
other campaign-performance measurements.

Analytics may be estimated, delayed, incomplete or affected by technical factors. We do not guarantee that analytics will always be exact, complete or continuously available.

You must not use analytics to identify, profile, target or discriminate against an individual consumer.

Unless expressly stated and lawfully enabled, PAVE Business does not provide businesses with individual consumers’ private account information, precise historical movement data or personal health information.

Businesses do not receive Apple HealthKit data, including users’ step counts, health records or other HealthKit information.

Information about how ARTEX STUDIOS LTD collects and uses personal information is available in the PAVE Business Privacy Policy:

https://pave.artex-studios.com/business/privacy

⛔ 15. Prohibited conduct

You must not:

use PAVE unlawfully, fraudulently or deceptively;
interfere with the operation or security of PAVE;
attempt to gain unauthorised access to another account;
upload malware or harmful code;
manipulate claims, redemptions, engagement or analytics;
create fake consumer activity;
sell, transfer or trade consumer accounts or reward claims;
harvest or misuse user information;
send spam or unsolicited communications through information obtained from PAVE;
discriminate unlawfully against users;
publish harmful, threatening, abusive or obscene material;
use bots, scripts or automated systems without our written permission;
evade subscription restrictions or access controls; or
encourage another person to breach these Terms.

🛡️ 16. Monitoring and enforcement

We are not required to pre-approve every business, reward or item of Business Content.

However, we may review, moderate, reject, remove or restrict content where we reasonably believe it:

breaches these Terms;
may be unlawful;
infringes third-party rights;
creates a safety risk;
is misleading or fraudulent;
may harm consumers or PAVE; or
requires investigation.

Our decision not to remove content does not mean that we endorse or accept responsibility for it.

🔒 17. Suspension and termination

You may stop using PAVE Business at any time. You remain responsible for separately cancelling any active subscription through the platform through which it was purchased.

We may restrict, suspend or terminate your account or access to PAVE where:

you breach these Terms;
your business information is false or misleading;
you fail to fulfil rewards;
complaints indicate potentially harmful or fraudulent conduct;
your activity creates a legal, security or safety risk;
payment or subscription entitlement expires;
we are required to do so by law or by a platform provider; or
continued access could materially harm PAVE, its users or third parties.

Where reasonably practicable, we will provide notice.

We may act immediately in serious cases involving safety, fraud, security, illegality or misuse.

Termination does not remove liabilities or obligations that arose before termination.

🤝 18. Relationship with consumers

Your business remains solely responsible for:

the operation of its premises;
the safety of its premises, staff, products and services;
compliance with licensing and regulatory requirements;
the quality and suitability of goods and services;
consumer-law obligations;
product liability;
food safety and allergen information where relevant;
taxes and accounting;
insurance; and
any injury, loss, damage or dispute arising from your business operations or reward fulfilment.

PAVE does not employ, control, endorse or act as agent for participating businesses.

Nothing in these Terms creates a partnership, employment relationship, franchise, joint venture or agency relationship between you and ARTEX STUDIOS LTD.

You have no authority to make commitments on behalf of ARTEX STUDIOS LTD.

⚠️ 19. Real-world risks

PAVE may encourage consumers to travel to physical locations.

You must take reasonable steps to ensure that any location associated with your business or reward is lawful, accessible and reasonably safe.

You must not place rewards:

on private property without permission;
in roads or dangerous traffic areas;
in restricted or inaccessible locations;
in locations requiring unlawful entry;
in locations presenting an undisclosed material hazard; or
anywhere likely to encourage unsafe behaviour.

You remain responsible for risks arising from your premises, staff, events, goods, services and reward locations.

🛠️ 20. Service availability and changes

PAVE is an evolving service. We may add, change, test, restrict or discontinue functionality.

We do not guarantee that:

PAVE will always be available;
every feature will work on every device;
a reward will receive a particular number of views, claims or redemptions;
maps or location information will always be exact;
analytics will be error-free;
PAVE will generate revenue or customers for your business; or
interruptions, delays or technical errors will never occur.

We may temporarily suspend services for maintenance, security, technical, legal or operational reasons.

ℹ️ 21. Disclaimers

To the fullest extent permitted by law, PAVE Business is provided on an “as is” and “as available” basis.

We disclaim implied warranties or representations relating to merchantability, fitness for a particular purpose, uninterrupted availability, accuracy and non-infringement, except where such warranties cannot legally be excluded.

We do not endorse or guarantee any PAVE consumer, business, reward, interaction, location, claim or redemption.

Nothing in these Terms excludes rights or liabilities that cannot lawfully be excluded.

⚖️ 22. Limitation of liability

Nothing in these Terms limits or excludes liability for:

death or personal injury caused by negligence;
fraud or fraudulent misrepresentation; or
any other liability that cannot legally be limited or excluded.

Subject to the above, ARTEX STUDIOS LTD will not be liable for:

loss of profits, revenue, sales or anticipated savings;
loss of business opportunity;
loss of goodwill or reputation;
loss or corruption of data;
indirect or consequential loss;
a consumer’s conduct;
a business’s failure to fulfil a reward;
loss arising from inaccurate business information;
events occurring at a business or reward location; or
interruption or unavailability of PAVE.

To the fullest extent permitted by law, our total aggregate liability arising from or relating to PAVE Business will not exceed the greater of:

the amount you paid to ARTEX STUDIOS LTD for PAVE Business during the 12 months immediately preceding the event giving rise to the claim; or
£100.

This limitation applies whether the claim arises in contract, tort, negligence, breach of statutory duty or otherwise.

🧾 23. Indemnity

To the extent permitted by law, you agree to reimburse ARTEX STUDIOS LTD for reasonable losses, liabilities, damages and costs arising from:

your Business Content;
your rewards, offers or promotions;
your failure to fulfil a reward;
your business operations;
your breach of these Terms;
your infringement of third-party rights; or
your unlawful, fraudulent or negligent conduct.

This section does not require you to indemnify us for losses caused by our own fraud or negligence.

🔐 24. Privacy Policy

Our handling of personal information is described in the PAVE Business Privacy Policy:

https://pave.artex-studios.com/business/privacy

The Privacy Policy forms part of the framework governing your use of PAVE Business but does not replace these Terms.

🍎 25. Apple App Store terms

Where you download or use PAVE Business through Apple’s App Store:

these Terms are between you and ARTEX STUDIOS LTD, not Apple;
Apple is not responsible for PAVE Business or its content;
Apple has no obligation to provide maintenance or support services for PAVE Business;
Apple is not responsible for investigating, defending, settling or discharging claims relating to PAVE Business, except where applicable law requires otherwise;
your use of PAVE Business must comply with the App Store Terms of Service and other applicable Apple terms;
you confirm that you are not located in a country subject to an applicable government embargo and are not listed on an applicable prohibited or restricted-party list; and
Apple and its subsidiaries are third-party beneficiaries of this section and may enforce it against you.

If PAVE Business fails to conform to an applicable warranty, you may notify Apple.

Where applicable, Apple may refund the purchase price paid through the App Store. To the maximum extent permitted by law, Apple has no other warranty obligation concerning PAVE Business.

These Terms supplement and do not replace any applicable Apple Standard Licensed Application End User License Agreement.

✏️ 26. Changes to these Terms

We may update these Terms to reflect changes to PAVE, our business, applicable law, subscriptions, safety requirements or platform rules.

The updated Terms will be published on this page with a revised effective date.

Where a change materially affects your rights, we will take reasonable steps to provide additional notice where appropriate.

Your continued use of PAVE Business after updated Terms take effect constitutes acceptance of the updated Terms, except where the law requires another form of consent.

↗️ 27. Transfer

You may not transfer your account or your rights under these Terms without our written permission.

We may transfer our rights and obligations under these Terms as part of a reorganisation, financing, merger, acquisition, sale of assets or transfer of the PAVE business, provided that doing so does not reduce any non-excludable legal rights.

🧩 28. Severability and waiver

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in effect.

If we delay or fail to enforce a provision, that does not waive our right to enforce it later.

🏛️ 29. Governing law and jurisdiction

These Terms and any dispute or claim arising from them are governed by the laws of England and Wales.

The courts of England and Wales will have exclusive jurisdiction, except where applicable law requires otherwise.

✉️ 30. Contact

Questions, complaints or legal notices concerning these Terms may be sent to:

ARTEX STUDIOS LTD 150B Bridge Street Wye Ashford England TN25 5DP

Email: info@artex-studios.com

For privacy-related enquiries, use the contact details provided in the PAVE Business Privacy Policy.